Semiotics of Fundraising
From jumble sales to rock concerts to moustache-growing, raising money for charity has long intersected with many aspects of British culture. The causes we give to – and the ways we give – tell the world about our self-image, our tastes and our knowledge.
So what does fundraising mean for UK donors today – and how is its meaning changing? Answering this question, it turns out, takes in cannabis clubs, 1Direction fans and the snooze button on your alarm clock.
Our latest Canopy View report explores some of these emergent narratives in fundraising – pointing to a few of the most culturally-relevant territories for innovation and campaign development in the charity sector.