Key Shifts in Everyday Luxury, parts 8 and 9: From Guided & Expert-led to Self-led & Experimental and From Clean & Finished to Imperfect & In Flux
Our series on the key shifts happening in everyday luxury continues with shifts 8 and 9:
Everyday Luxury: Key Cultural Shifts 8 & 9
From Guided & Expert-led to Self-led & Experimental
Dominantly, approaches to everyday luxury have focused on the importance of experts and specialists as guides, taking the privileged on a curated journey – through food and drink, fashion or travel.
Emergently however, luxury seekers are encouraged to take on a more active role in creating their own experiences, taking part in the creative process, guiding themselves and taking control of outcomes.
From Clean & Finished to Imperfect & In Flux
Dominantly, everyday luxury is often defined by perfection and flawlessness, from objects and spaces designed to precise specifications to glamorous celebrity icons – everything appears clean and complete.
More emergently, everyday luxury is associated with unfinished or transitory experiences, which feel more ‘real’ because they’re not frozen in time. Clean lines give way to confusion, transition and shifting forms.