Key Shifts in Retail | Part 2: Ultra Transparency
November 15, 2019Canopy Views
Key Shifts in Retail | Ultra Transparency: from Niche & Exclusive to Interrogative & Informative
Traditionally, quality in retail has been framed in terms of exclusivity. Boutique settings, artisanal expertise, handmade products and independent, specialist retailers have helped to signal this to consumers.
This is beginning to change, with exclusivity making way for transparency as a sign of premium quality. Retailers are opting for ultra-transparency, sharing details about product supply chains, while new systems like blockchain make processes trackable and traceable.