Key Shifts in Everyday Luxury, part 10: From Niche Services to Holistic Lifestyles
Our series on the key shifts happening in everyday luxury continues with shift 10:
Everyday Luxury: Key Cultural Shift 10
From Niche Services
A core, dominant feature of everyday luxury is bespoke specialization: luxury clothing boutiques selling carefully curated collections, high-end salons specializing in single services and specialist fitness studios offering limited classes.
To Holistic Lifestyles
More emergently, however, brands are expanding their offerings to provide holistic services. Here, brands are framed as lifestyle managers, committed to providing quality services that meet the holistic needs of their consumers, all in one place.