We are a cultural insight and innovation consultancy.

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What we do

01

Global Cultural Intelligence

We uncover the big (and smaller) cultural and category narratives influencing consumer perceptions across global landscapes, providing:

- Insight into the drivers of consumer behaviour – and essential, context-rich insight into consumer lives and rituals
- Deep understanding of the most relevant and most emergent cultural codes across international markets
- Clear, market-specific guidance on the current and future meanings of concepts and brand values for different consumer demographics
02

Innovation and New Product Development

We drive meaningful, disruptive innovation and provide clear cultural roadmaps and rationales for new product development by identifying:

- Unexplored cultural white spaces  
- New and untapped cultural myths 
- Upcoming cultural change  
- Unmet consumer needs and desires  
03

Brand Strategy and Strategic Repositioning

We help brands build adaptable, resilient and culturally-relevant identities which resonate with consumers across markets, enabling clients to:

- Understand what core brand values mean to consumers
- Strategically re-position brands in line with changing cultural contexts
- Develop or refresh salient and engaging product and pack designs, logos, visual identities and TOV
04

Advertising, Marketing and Brand Communications

We help brands construct meaningful narratives, engage audiences and ensure clear, coherent and meaningful communication through:

- Brand language and tone of voice
- Ad and marketing campaign development
- Strategic direction and mapping for internal and external communications

How we do it

Our cultural analyses follow a clear, multi-step process:

STEP 1: PLANNING
STEP 2: IMMERSION
STEP 3: ANALYSIS
STEP 4: SORTING
STEP 5: CULTURAL LANDSCAPING
STEP 6: ROADMAPPING

Meet

Our AI platform allows us to plan our in-market and digital immersion to make sure we get the most relevant and most salient mix of data in the form of cultural evidence. Using methods rooted in semiotics, we then conduct rigorous cultural analysis to make sense of the data we’ve collected. DIGBIE lets us verify our findings against search data to make sure our recommendations are both future-facing and reliable, and allows us to validate our findings by tracking cultural change over time.

These are just some of the brands we’ve worked with:

Get in touch

To get in touch or hear more about the kind of work we do, just fill in the form below and one of the team will respond ASAP. Thanks!

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