Key Shifts in Everyday Luxury, parts 6 and 7: From Elite & Exclusive to Democratic & Inclusive and From Attentive & Personal to Automated & Streamlined
Our series on the key shifts happening in everyday luxury continues with shifts 6 and 7:
Everyday Luxury: Key Cultural Shifts 6 & 7
From Elite & Exclusive to Democratic & Inclusive
Dominantly, everyday luxury is defined by access to exclusive perks and services, with offers based on income or spend level.
More emergently, new flat-structure service models now present everyday luxury as inclusive and accessible, with VIP access framed as old- fashioned and unnecessary – introducing a more democratized form of everyday luxury.
From Attentive & Personal to Automated & Streamlined
Dominant examples of everyday luxury often involve close, personal service from human attendants, whether in high-end retail locations, at restaurants or in luxury hotels.
In more emergent contexts, streamlined automation is beginning to replace attentive human service. Here, the benefits that come from personal attention are instead facilitated in a more streamlined (often digital) fashion, linking everyday luxury with technological innovation.