Canopy View On... Sauces & Condiments

July 11, 2019
Canopy Views
Ketchup, mustard, mayonnaise… Sauces and condiments have long been synonymous in the UK with historical tradition, British food favourites and specific meal occasions – chips, Ploughman’s and bacon sandwiches, picnics and weekend fry-ups.

But British cultures, tastes and eating practices are evolving – and so too is the sauces and condiments category.

The first in our series of ‘Canopy View’ reports explores some of these evolutions – mapping key emergent category trends and pointing to a few of the most culturally-relevant territories for category innovation and strategic brand positioning.

Canopy's Voice

We are a cultural insight and innovation consultancy.

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