We uncover the big (and smaller) cultural and category narratives influencing consumer perceptions across global landscapes, providing:
We drive meaningful, disruptive innovation and provide clear cultural roadmaps and rationales for new product development by identifying:
We help brands build adaptable, resilient and culturally-relevant identities which resonate with consumers across markets, enabling clients to:
We help brands construct meaningful narratives, engage audiences and ensure clear, coherent and meaningful communication through:
Our cultural analyses follow a clear, multi-step process:
Our AI platform allows us to plan our in-market and digital immersion to make sure we get the most relevant and most salient mix of data in the form of cultural evidence. Using methods rooted in semiotics, we then conduct rigorous cultural analysis to make sense of the data we’ve collected. DIGBIE lets us verify our findings against search data to make sure our recommendations are both future-facing and reliable, and allows us to validate our findings by tracking cultural change over time.
Using DIGBIE, we can:
IDENTIFY
relevant cultural concepts, spaces and territories to explore in research planning, fieldwork and scoping
UNDERSTAND
concepts, values and behavioural drivers in relation to demographics – giving us a more granular insight into how factors like age, gender and ethnicity inform cultural constructions of specific ideas
EXPLORE
hundreds of relevant cultural spaces – in fieldwork and via digital scoping
HARVEST
thousands of relevant cultural data points from both physical and digital locations
SENSE-CHECK
the findings of our analysis – and the big cultural shifts and behavioural drivers we pinpoint – against pre-existing search data
DIGBIE also facilitates:
CREATIVE INSPIRATION
helping our advertising agency clients win pitches and new business
HYPOTHESIS GENERATION
identifying the right questions for our clients to take into research
IDEATION
developing creative springboards for our clients to explore in workshop sessions
PATHFINDING
supporting our clients in understanding which locations to research, e.g. through ethnography, interviews and focus groups
GLOBAL & REGIONAL GROWTH
pinpointing the most fertile territories for market entry and expansion
These are just some of the brands we’ve worked with:
To get in touch or hear more about the kind of work we do, just fill in the form below and one of the team will respond ASAP. Thanks!
