News and Thoughts

Escape from the buzz: Why freedom might be a cage in the digital era

It’s summer holiday season and we’ve been decoding what it means to escape in contemporary culture.

Our understanding of the world tends to be, at its core, habitual. That is, common sense and tradition give us our definitions of cultural phenomena. For example, ask for a definition of ‘escape’, and most people will give something close to a dictionary definition, to do with being removed from a state of confinement. The list of products with marketing underpinned by this broad definition is endless: novels, package holidays, gym memberships, bubble bath, VR headsets, to name a few at random.

22nd August 2017
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Invisibility as exclusivity: London’s un-signalled premium spaces

London has long been associated with conspicuous luxury and exclusivity. From the Monopoly board’s hierarchy of affluence (somewhat out of date nowadays) to high-end furniture collections named after the poshest of London neighbourhoods, the UK capital’s history at the centre of empire, trade and finance has inevitably made it synonymous with prestigious spaces and prohibitive prices. But this age-old association is being reframed of late, making the coding of exclusivity in the city both more complex and easier to miss. Where exclusive spaces in London have typically been marked – as we’d expect – by actual signs, increasingly they are defined precisely by a lack of signalling and a shortage of information.

16th August 2017
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Breaking the mould: how toys are changing the cultural meaning of play

With Christmas been and gone, toy retailers are taking stock of the big sellers and reckoning the state of play for the coming year. But 2016 may well prove to have been a tipping point in the evolution of toys for reasons not obvious at first glance. From the unveiling of Lego’s first ever wheel-chair using figure last January, to the social media buzz around pictures of Harper Beckham clutching her ‘disability doll’ this summer, conventional wisdom about the aesthetic, political and psychological meanings of child’s play seem more up for debate than ever, first stoked by campaigns such as #ToyLikeMe and Let Toys Be Toys but now making waves among manufacturers themselves.

3rd February 2017
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Semiotics of Fundraising

From jumble sales to rock concerts to moustache-growing, raising money for charity has long intersected with many aspects of British culture. The causes we give to – and the ways we give – tell the world about our self-image, our tastes and our knowledge.

So what does fundraising mean for UK donors today – and how is its meaning changing? Answering this question, it turns out, takes in cannabis clubs, 1Direction fans and the snooze button on your alarm clock.

Our latest Canopy View report explores some of these emergent narratives in fundraising – pointing to a few of the most culturally-relevant territories for innovation and campaign development in the charity sector.

To hear more, or to request a copy of the report, contact nat@canopyinsight.com or sian@canopyinsight.com.

14th October 2016
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